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Create a marketing email to past guests
Create a marketing email to past guests
Updated over 3 months ago

Before reading this article, we recommend familiarizing yourself with the Template Builder. You can do this by reading the following article: https://support.ciirus.com/hc/en-us/articles/20776126000411-Using-the-Template-Builder

Reward your loyal guests with a promotional discount on their next stay!

Send a marketing email to your past guests offering them a special discount on their next stay. This is a great way to show your appreciation for their business and encourage them to book with you again.

To create and set up an automation rule for a thank you for staying message, follow these three steps:

  1. Create the template and populate all applicable versions, in this case, it would just be the email HTML version.

  2. Create the automation rule with the criteria of when to send the thank you for staying message.

  3. Activate the rule to start sending guests their confirmations.

Create or edit the template

To create or edit the email template, go to:

  1. Communications

  2. Template Builder

  3. To create a brand new thank you for staying message, click the "New Template" button.

  4. To edit an existing thank you for staying message, click the "Edit" icon next to the template.

If you're creating a new template for an automated message, be sure to specify the category as "Automation Template" so that the system can automatically send it once you create the rules.

Set up the automation rule

To set up a new automation rule, go to:

  1. Communications > Automation Rules.

  2. Click the "Add+" icon above the grid.

  3. Type an internal name for the rule.

  4. Specify "Reservation Lifecycle" as the type.

  5. Click the "Save" icon.

Edit the rule

To edit the rule and configure the criteria, click the "Edit" icon next to the rule that you want to edit.

To set up a thank you for staying message automation rule, specify the following details for each step:

Step 1: What do you want to send

  • Choose the delivery type.

  • Select the template.

Step 2: Who will receive the message

  • Specify the recipient as the guest.

Step 3: When do you want it to be sent

  • Change the only send when the arrival date is between your desired date range. For example, if you want to send the email to guests that have stayed since Jan. 2020 up until Jan. 2023, specify the dates here.

  • Choose to send it on your date of choice.

  • Set the re-send frequency to "0" days which tells the system to only process the rule once and then disable after the first go.

Step 4: Only send if these conditions are met

  • Specify any other criteria you want to apply, such as reservation source, unit, or other conditions.

  • Change the apply rule to "Reservations Only," as a thank you for staying message doesn't apply to quotes.

Activate the rule

To start sending the thank you for staying message, simply check the "Activate" checkbox and click the "Save" button. Blast off!

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