Vrbo promotions are a powerful way to help your listings stand out, drive more bookings, and reach exactly the right travelers at the right time. CiiRUS gives you full control to create Vrbo-specific promotional campaigns that support early bookings, fill last-minute gaps, reward mobile shoppers, and attract Vrbo One-Key Members.

Best of all, eligible discounts are displayed directly on Vrbo with strikethrough pricing, making your listings visually pop in search results.

In CiiRUS, go to:

Connections → Channel Manager → Vrbo → Configure Promotions

This tab is dedicated to Vrbo promos only. Anything you create here will sync directly to Vrbo and appear to guests during their search.

You can create four kinds of Vrbo promotions:

Encourage travelers to secure their stay well in advance. Great for capturing revenue earlier and locking in high-value bookings.

Perfect for filling those tricky gaps in the calendar. Guests hunting for a quick getaway often respond strongly to small but meaningful discounts.

Most Vrbo guests browse on mobile first. These promotions help your listing stand out on phones and reward modern, on-the-go shoppers.

Vrbo/Expedia One-Key Members are typically high-quality travelers. Offering member-exclusive deals can attract better guests and encourage longer stays.

To begin creating a new promotion, select from one of the four categories and click the blue button to create a new promo.

You'll be presented with the following menu:

Give your promo a clear internal name, such as:

This name is for your own reference inside CiiRUS.

Vrbo supports three discount structures. Pick the one that matches the behavior you want to encourage.

A straightforward discount applied evenly across the grand total; can be percentage-based or a fixed amount. It's simple, predictable, and easy for guests to understand.

Set unique discounts for specific days of the week.

Example:
If you set Thursdays to 20% off, any guest staying on a Thursday receives 20% off that night only. This is ideal if you’re trying to boost occupancy on specific slower weekdays.

You can configure each day to use a fixed amount or percentage.

This one is a bit different: the discount is applied to every Nth night of a stay.

Example:
If you set “Every 4th night gets 50% off”:

It rewards longer stays in a way that feels meaningful but still controlled.

Depending on the type, enter a percentage or a fixed dollar amount. If you’re using day-of-week discounts, you’ll set an amount for each applicable day.

This determines when the traveler must book to qualify.

The wording changes depending on the promotion category:

You can also make the booking window evergreen.

Evergreen example:
Instead of “30–100 days in advance,” you could set “30+ days in advance” and let it run indefinitely. Checking the evergreen box removes the upper or lower limit so the rule stays open-ended.

This controls the stay period the promotion applies to. For example:

You can also make the stay window evergreen.

Evergreen example:
“Any stay after January 1, 2026”

This is great for long-running strategic promotions.

You can:

This gives you flexibility; for instance, offering promotions only on homes that need help booking or running a special for a particular region.

After configuring and saving your promo, be sure to toggle this blue switch on or off depending on if you want the promo to be active.

When your promotion is active and the booking qualifies, Vrbo automatically displays strikethrough pricing.

For example:

This visual treatment makes your listing jump out in search results and often leads to higher conversions.